it is time to start your amazing business
Have you got an idea (or maybe ten!), and a big dream of creating a business that gives you freedom and flexibility?
Maybe you are not sure where to start and what steps to take first.
That is why we’ve created start up school – 6 weeks of group coaching, training and support to get you started!
Start Up School: Your 6-Week Journey from Idea to Action
Week 1: Start with Clarity
Get clear on your business idea, your goals, and what success looks like for you. We’ll take your thoughts out of your head and onto paper so you have a solid foundation to build on.
Week 2: Start Planning
Every great business begins with a plan. You’ll map out the key steps for your business, from your offer to your audience, so you always know what to focus on next.
Week 3: Start to know Your Customers
Learn how to identify and understand your ideal customers. You’ll discover what they need, what they value, and how your business can serve them best.
Week 4: Start Shaping Your Offer
Bring your idea to life by creating an offer people want. Whether it’s a product, a service, or an experience, you’ll shape something that feels right for you and valuable to your customers.
Week 5: Start Marketing
Discover simple, effective ways to get visible and share your business with the world. From social media to word-of-mouth, you’ll learn how to start building your audience with confidence.
Week 6: Start Selling
It’s time to put it all together and take action. You’ll create your launch plan, take your first sales steps, and finish the programme with a business that’s ready to go.
At the end of six weeks, you’ll have more than just an idea — you’ll have a plan, an offer, and the confidence to start your business journey.
about us
Hi, I’m Lorna — business owner, coach, and mum from Scotland.
Running my own business has given me something I’ll never take for granted — flexibility. It’s allowed me to be there for school pick-ups, hospital appointments, caring for loved ones, be at the school show and all the moments that matter most. I built my business around my family and responsibilities, not the other way around — and now I help others do the same. You deserve a business that supports your life, not one that takes over it.
I created Shine to help entrepreneurs grow their businesses in a way that works around their lives. I believe everyone deserves flexibility — and the financial freedom to create it.
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