Here's how to build a business around your actual life, not the other way around Let's talk about starting a business that fits around your actual life, rather than trying to force your life to fit around a generic idea of what a business "should" look...

You can start a business when your budget is small "I'd love to start a business, but I just don't have the money behind me." I hear this so often, and I get it completely, because I've felt it myself. It's easy to look at other...

I hear a version of the same sentence almost every week: "I will start when things settle down." When the kids are a bit older. When work is quieter. When I've saved a bit more. When I feel ready.I understand it completely, because I've said...

There's a particular kind of nerves that comes with having something to sell and no one to sell it to yet. I remember it well. You've done the work, you've got your product or service ready, and now comes the bit nobody quite prepares you...

Where to Start (Even If You Have No List Yet) If the words "email marketing" make you want to close the laptop and make a cup of tea instead, I completely understand.It's one of those things that sounds technical and a bit intimidating, especially if you...

Struggling to get your content noticed? Posting on social media or writing blog posts without seeing engagement can feel frustrating. But the key to attracting the right customers isn’t just about posting more—it’s about creating the right kind of content. In this post, we’ll break down...

How to build an audience for your businessI talk about this a lot, because it’s genuinely one of my favourite parts of marketing: building an audience. It sounds like a big, technical thing. It isn’t. It just means having a group of people who know who...

Why Take a Business Start-Up Course? If you're thinking about starting a business, you've probably wondered whether you really need a start-up course. After all, there is no shortage of free information available online. You can watch YouTube videos, listen to podcasts, join Facebook groups and...