How to choose the right idea
One of the biggest reasons people stay stuck is not because they don’t have ideas — it’s because they have too many.
They second-guess.
They compare.
They wait for certainty.
Choosing the “right” business idea doesn’t require a perfect answer. It requires clarity and alignment.
Here’s how to approach it calmly and strategically.
Step 1: Start With Your Skills, Not Trends
Ignore what’s popular.
Instead, ask:
• What do people already ask me for help with?
• What do I know more about than the average person?
• What have I done professionally or personally that others struggle with?
Your business idea should come from competence, not hype.
Step 2: Look for a Real Problem
A good business idea solves a clear problem.
Ask:
• What frustrates people in this area?
• What do they find confusing?
• What do they wish was easier?
If you can clearly describe the problem, you’re halfway there.
Step 3: Check for Willingness to Pay
This is where overthinking usually begins.
You don’t need a market report.
You need to ask:
• Are people already paying for help in this area?
• Can I see courses, services, or freelancers offering something similar?
• Do people talk about spending money to fix this problem?
If the answer is yes, there is demand.
You don’t need to invent something brand new.
Step 4: Start Simple
Your first idea does not need to be your forever business.
It needs to:
• Be simple to explain
• Solve one clear problem
• Be deliverable with the skills you already have
You can refine later. Movement builds clarity.
Common Mistake to Avoid
Waiting until you feel 100% certain.
Clarity comes from action, not thinking.
You will learn more from speaking to five potential customers than from another month of researching.
Action Step
Write down:
One skill you already have
One problem it could solve
One simple way you could offer help
That’s your starting point.
