I hear a version of the same sentence almost every week: "I will start when things settle down." When the kids are a bit older. When work is quieter. When I've saved a bit more. When I feel ready.I understand it completely, because I've said...
There's a particular kind of nerves that comes with having something to sell and no one to sell it to yet. I remember it well. You've done the work, you've got your product or service ready, and now comes the bit nobody quite prepares you...
Where to Start (Even If You Have No List Yet) If the words "email marketing" make you want to close the laptop and make a cup of tea instead, I completely understand.It's one of those things that sounds technical and a bit intimidating, especially if you...
We hear this one a lot: "I'm posting regularly, so why isn't it working?" And we get it, because it feels like it should be that simple. Show up, post consistently, and the right people find you. But content isn't really about how often you...
How to build an audience for your businessI talk about this a lot, because it’s genuinely one of my favourite parts of marketing: building an audience. It sounds like a big, technical thing. It isn’t. It just means having a group of people who know who...
How to Start a Business: The Steps I Would Follow If I Was Starting Again Today If you're thinking about starting a business, the chances are you're feeling excited and overwhelmed in equal measure. One minute you're imagining what your business could become, and the next...
Why Take a Business Start-Up Course? If you're thinking about starting a business, you've probably wondered whether you really need a start-up course. After all, there is no shortage of free information available online. You can watch YouTube videos, listen to podcasts, join Facebook groups and...
Why most small business owners struggle with marketing (and what to do instead) If you're brilliant at what you do but find marketing frustrating, you're not alone.Many small business owners start their business because they have a skill, passion or expertise they want to share. They...
How to choose the right idea One of the biggest reasons people stay stuck is not because they don’t have ideas — it’s because they have too many.They second-guess.They compare.They wait for certainty.Choosing the “right” business idea doesn’t require a perfect answer. It requires clarity and...
Why Your Business Vision Matters (And How It Helps You Grow) When you’re running a business — especially one you’re building alongside real life, family, and everything else — it can be easy to slip into autopilot. You post when you remember, make decisions in the...