How to build an audience for your businessI talk about this a lot, because it’s genuinely one of my favourite parts of marketing: building an audience. It sounds like a big, technical thing. It isn’t. It just means having a group of people who know who...
How to Start a Business: The Steps I Would Follow If I Was Starting Again Today If you're thinking about starting a business, the chances are you're feeling excited and overwhelmed in equal measure. One minute you're imagining what your business could become, and the next...
Why Take a Business Start-Up Course? If you're thinking about starting a business, you've probably wondered whether you really need a start-up course. After all, there is no shortage of free information available online. You can watch YouTube videos, listen to podcasts, join Facebook groups and...
Why most small business owners struggle with marketing (and what to do instead) If you're brilliant at what you do but find marketing frustrating, you're not alone.Many small business owners start their business because they have a skill, passion or expertise they want to share. They...
How to choose the right idea One of the biggest reasons people stay stuck is not because they don’t have ideas — it’s because they have too many.They second-guess.They compare.They wait for certainty.Choosing the “right” business idea doesn’t require a perfect answer. It requires clarity and...
Why Your Business Vision Matters (And How It Helps You Grow) When you’re running a business — especially one you’re building alongside real life, family, and everything else — it can be easy to slip into autopilot. You post when you remember, make decisions in the...
Building a business can sometimes feel like a solo journey — especially when you’re working from home, juggling family life, or taking your first small steps toward an idea. But you’re not meant to build a business alone. Finding your business tribe — the people...
Content is one of the most powerful tools you have for growing your business. It builds trust, increases visibility, strengthens your brand, and keeps you connected to the people you want to serve. But life gets busy. Work, family commitments, school runs, unexpected events, and...
Getting Started — Your First Steps to Building a Business Starting a business doesn’t have to be overwhelming. Most people imagine they need a fully polished plan, a perfect idea, or months of preparation before they can take action — but the truth is, every successful...
Every entrepreneur struggles with motivation at times. Building a business asks you to be brave, creative, resilient, and hopeful — often at the same time. You’re not doing anything wrong if you feel stuck; you’re simply human. Here are some practical ways to stay grounded...