About - Shine Business Academy

Shine was created to make business feel simpler, clearer, and more achievable. Whether you’re starting from scratch, growing a side hustle, or finally giving that long-held idea a chance, we’re here to guide you through it with practical tools, step-by-step support, and a community that genuinely cares.

Created by a business owner and parent who understands the realities of juggling work, family, confidence, and time, Shine was built for people who want to grow without the pressure, overwhelm, or complicated jargon. It’s for those who want to make steady progress, create more freedom, and build a business that fits around real life.

Through our trainings, real-life stories, marketing support, and friendly community, we help you grow at your own pace — with clarity, encouragement, and a plan that feels right for you.

If you’re ready to move forward, explore new possibilities, and create something amazing, you’re in the right place.

your business starts here – it’s your time to shine

Hi, I’m Lorna — it’s so lovely to have you here.

I’m a business owner, trainer, and coach based in Scotland, where I live with my husband, our daughter, and the world’s happiest spaniel whose tail never stops wagging. I’ve spent the last decade building businesses, running hundreds of classes, supporting thousands of families and entrepreneurs, and learning everything I can about marketing, audience growth, and creating a life you love through your work.

My entrepreneurial journey started early (selling rose-petal perfume to neighbours for charity!), and it’s grown into a career filled with multi-award-winning classes, sold-out events, thriving memberships, and the privilege of helping others bring their ideas to life. It’s been a big, bold, wonderful adventure — and I love it.

I created Shine Business Academy because I believe everyone deserves the chance to build something that gives them more freedom, more confidence, and more choice. Business shouldn’t feel overwhelming. With the right support, it becomes exciting, empowering, and full of possibility. Whether you’re starting a new idea, growing a side hustle, or rebuilding your confidence, Shine is here to make the journey feel lighter and achievable.

I’m committed to learning at the highest level so I can bring the very best to the people I support. I regularly crew at Tony Robbins events, have been interviewed by membership expert Stu McLaren, and have spoken at universities, colleges, and Women in Business programs on marketing, strategy, and designing a life that works for you.

If you’re looking for practical guidance, encouragement, and a friendly space to build something amazing — you’re in the right place.