About - Shine Business Academy

Shine Business Academy is here to help purpose-driven people turn their ideas into income — with confidence, clarity, and community.

We support everyday entrepreneurs to build businesses that fit around real life. Whether you’re starting from scratch, growing a side hustle, or looking for a fresh start, Shine gives you the tools, encouragement, and practical support to move forward.

Founded by a parent and business owner who knows what it’s like to juggle it all, Shine was created to make starting a business feel doable — not overwhelming.

Through clear training, inspiring stories, step-by-step marketing support, and a down-to-earth community, we help you build something that works for you.

If you’re ready to make progress on your terms, you’re in the right place.

Let’s build your amazing business — one step at a time.

It’s your time to shine

Hi, I’m Lorna — it’s lovely to meet you.

I live in Scotland with my husband, our young daughter, and the happiest spaniel. I’m a business owner, trainer, and business coach — and I’m passionate about helping people turn ideas into impact.

I’ve always had an entrepreneurial spark — from selling rose petal perfume to neighbours as a child (for charity!) to running hundreds of classes, supporting thousands of people, winning multiple awards, selling out large-scale events, and helping others bring their business ideas to life. It has been a journey and I’ve loved every second!

I believe everyone deserves flexibility in their life — and the financial freedom to create it. My mission is to help people build businesses that give them more options, more control, and a life that works on their terms and around their families. Whether you’re starting something new or ready to grow, we are here to help.

I’m a lifelong learner and have been lucky to learn from some of the best. I regularly crew at Tony Robbins events, have been interviewed by membership expert Stu McLaren, and have trained for Women in Business and spoken at universities, colleges, and accelerators on topics like marketing, business strategy, and designing a life you love.

If you’re looking for support to start or grow something amazing — we’d love to help.